Bibliometric Analysis Of Prenatal Attachment Studies In The Field Of Nursing
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https://doi.org/10.5281/zenodo.17476410Abstract
This study focuses on the representation of women entrepreneurs in the information technology sector through content published in online news outlets in Turkey between 2020 and 2025. Five thematic frameworks were examined: forms of representation, success discourse, gender emphasis, supporting actors, role modeling, and marketing narrative. Conducted using qualitative content analysis, the study evaluated news articles published on reliable digital media platforms such as Webrazzi, Digital Age, Marketing Türkiye, and Anadolu Ajansı. The findings reveal that women entrepreneurs are generally represented in the media through success-oriented and inspirational narratives. However, the study also highlights that these representations are often integrated into marketing strategies. In this context, it is observed that women's entrepreneurship is represented in the media not only through economic success but also through processes of symbolic power and role modeling. The study draws attention to the fluidity between representation and marketing narratives, questioning how new media content reproduces gender roles.
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